Digital Marketing strategy

Digital Marketing – A Online Strategy Drives High ROI

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Digital marketing – A online lead generation and branding strategy that drives million’s website traffic, Marketing Qualified Leads(MQL) and build potent brand on internet.

Perhaps you may be thinking, first you need to understand – what is digital marketing?

This is most demanding and freeware digital marketing guide for beginners influencers and business owner who can make better on opportunity.

Father of modern marketing

[Image source: Wikipedia]

His name: Philip Kotler

He is the author of over 60 marketing books, and also known as Father of modern marketing.

Digital marketing strategy is helpful not only on internet but also for offline marketing.


There are a lot of definitions on the Internet about what digital marketing is. But one think need to remember .. It is a science of marketing that helps in understanding the market demand and supply and offers different approaches to achieve your marketing goals.

“Digital marketing is a science of internet marketing and its deliver through digital channels like mobile, social media, web, email, video, and applications.”

Bonus – Digital marketing assets can be drove conversion through both online and offline ways.

Why Digital Marketing Matter?

Go back to 90’s

Whenever television was the predominant way of advertising digital content.

Best indian TV ads from 90’s

Specially India, there was no other digital option to connect with urban as well as rural audience.

But when internet came, everything changed.

Because traditional television advertising had many disadvantages, such as

  • It was expensive.
  • There was no smart things to make audience segments with their demographics and interest.
  • Adverter don’t had any option to calculate ROI.
  • Small business was not aware about it.

Digital marketing approaches changed completely traditional marketing strategies and even it’s empower advertiser.

Here we are sharing some world class Digital AKA internet marketing tactics that would helps individual, small business and also large scale businesses to achieve marketing goals.

Digital Marketing Overview

The 2 prime pillars of digital marketing online and offline marketing. But here we are only discuss about online marketing approaches.

There are 7 most common digital marketing strategies that widely used

  1. Search engine optimization (SEO)
  2. Social Media Marketing (SMM)
  3. Pay-per-click advertising (PPC)
  4. Search engine marketing (SEM)
  5. Content marketing
  6. Affiliate marketing
  7. Email marketing

They all play vital role in digital marketing and we offers world class SEO services for small business with free business audit.

Search Engine Optimization(SEO)

Search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms.

Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.

“SEO is a natural or organic way to optimize website for search engines “

There are some important SEO approaches that can drive organic traffic.

Onpage SEO: This SEO approach focus on all of the exist page optimization. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Including Keyword, Meta Tags, page design, Internet link, content and other on-page SEO assets.

Offpage SEO – This type of activity focus on ‘off the page’ which means onpage SEO is a process optimize website on internet using different internet assets except your own website.

Technical SEO – it is a special type of search engine optimization strategy that make sure website backend work properly. Such as HTML, CSS, JavaScript, PageSpeed and other things.

Social Media Marketing(SMM)

Social media marketing is a process of gaining profile attention and business conversion.

It is a form of digital marketing strategy that drive traffic and conversion through different social media platforms like Facebook, Instagram, YouTube, Twitter etc.

You create content based on text, image and video in order to achieve marketing goals. But the process of selecting right social media platform is depends upon business requirement. There are some top social media platform given below.

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • YouTube

Social media marketing reaps advantage from social networking to assist a company to improve brand exposure & broaden customer reach. The main objective is to develop compelling content which users can share with social networks. One of the main constituents of the SMM is SMO or Social media optimization.

Pay-per-click advertising (PPC)

Pay-per-click AKA PPC marketing, is an advertising channel where marketers don’t pay by the impression or purely for ad placement. The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user.

PPC ranks top most in all digital marketing strategies because it’s gain highest ROI.

‘Google Ads’ is best platform PPC advertising platform. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

What Do PPC Ads Look Like? 4 major ways that are really popular

  • Text Ads
  • Display Ads
  • Shopping Ads
  • Video Ads

The main thing to need to care ‘PPC bidding’ and Wordstream has been described well about it.

Source: Wordstream

Content Marketing:

Content creation strategy always helps to create a better and viral content, in such a situation it is very important for us that as a blogger or content marketing specialist, how can we craft content for your blog and website.

Today we will get information about the massive content creation and marketing technique for the coming year 2019.

  • Content Analysis & Optimization
  • Content Research & Idealization
  • Content Distribution
  • Content Performance

General FAQ

What is digital marketing?

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

What’s the future of digital marketing?
The offline and online world are colliding. Traditional devices such as fridges, ovens and even billboards will all be modernized to leverage digital media.

Why digital marketing matters?
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.

What channels make up digital marketing?
Search engines, social media, blogs, online ads, affiliate marketing, emails, and mobile apps.

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